The typical explainer video script for marketing video will be 150 to 300 words in length because you will want your video to have a 1-to-2-minutes run time. Remember those short attention spans? Well, the data pretty clearly states that if you produce a good video, you can’t expect to keep the average viewer for longer than a minute or two. This means you have to find a way to say what you want to say in very few words.
The script determines the length of the video and the general rule of thumb is that 150 words = 1 minute of video. Some scripts read faster than others and you can tell your voice over artist to read at a faster or slower tempo to keep the video to a certain length.
One thing to keep in mind about your explainer video script is that the majority of short corporate marketing videos are performing a mission at the top of the sales funnel. You’re trying to give viewers enough to get their interest engaged so that they will call, fill out a form or request a meeting, etc. That means you won’t try to completely educate and inform your audience with your video. Just tell them enough to create interest or curiosity about learning more.
So how do you write a short corporate marketing video script that will engage your target audience enough to get them to give you a minute or two of their time, fill out a form or pick up the phone to make the call?
If you look for guidance or explainer video script writing tips, you will find advice and methods that are all over the place, such as using classical storytelling techniques like the hero’s journey. Take a look at doing that and you may be able to write a script using such methods.
We at FlashyVideos, have some explainer video script writing tips for you, based on years of experience of persuasive writing and effective presentations and proposals. The audience identifies with the script by being introduced with a problem or challenge that they are likely to experience. We want them to quickly understand that this video is about them and we are going solve a problem they have or provide an attractive solution.
Explainer video script example that FlashyVideos has created for Sanfe that is opening with a problem statement:
“Did you know that 71% of public washrooms are unclean?
Are you aware that 50% of Indian women suffer from Urinary Tract Infections contracted from dirty public toilets?”
Another explainer video script writing tip that can be used in the opening is to make a promise and introduce something that can pique a person’s curiosity.
“Sanfe is India’s most affordable & ergonomic stand and pee device!
It is designed to give women the freedom to stand and urinate without getting infected!”
Call to Action:
Opening with big promises is also an effective subpoena that can be used in email marketing and search advertising. The summons could be “learning how to avoid urinary tract infections contracted from dirty public toilets through this 90 second video material.”
Same Sanfe explainer video script example with different opening line that starts with a question:
“Are you looking for a reliable solution to use public restrooms safely?”
Once you have your opening line which ideally hooks the attention and makes it clear that the video is about the viewer and what they were looking for, then you proceed to tell the rest of the story.
The middle part of the script can be used to present features, benefits, proof and perhaps touch on a common objection or concern that your audience is likely to have.
So, for example, if we continue with the Sanfe female hygiene product instance:
“As an advanced female urination device that is biodegradable, affordable, safe to use & easily disposable, Sanfe is leak-proof and can also be used during menstruation.”
The next part shows the company solving problems and some proof of message credibility.
“Its flexure based mechanism allows it to adjust according to a woman’s shape and size.
Sanfe can also be used by pregnant women and women with joint problems who find difficult to squat while urinating.
It also features a single hand thumb grip for easier holding & protruding Flaps for better stability and eliminates paper cuts.”
– This product caters to women of different types.
– The product is affordable and easy to use.
– The product has several useful and convenient features.
There is enough to make the female audience suffering from problems related to public toilets and looking for a way to solve such challenges feel that Sanfe is a company that could be trusted to solve their problem for a reasonable investment or, at the very least, a company that should be evaluated.
Why not buy Sanfe today and Stand Up For Yourself!!
The call to action in Sanfe explainer video script example is pretty simple; we are asking the viewer to buy the product in order to protect and take care of oneself. The pun on standing up for yourself adds a nice punch to the call to action.
Another valuable explainer video script writing tip is to read the script out loud to see how it sounds. A script is meant to be performed and, if you are not accustomed with writing a script, you may write something that won’t read well.
So, let’s look at this Sanfe explainer video script example as a complete draft;
Did you know that 71% of public washrooms are unclean?
Are you aware 50% of Indian women suffer from Urinary Tract Infections contracted from dirty public toilets?
To create a solution for this,
We created Sanfe!
Sanfe is India’s most affordable & ergonomic stand and pee device!
It is designed to give women the freedom to stand and urinate without getting infected!
As an advanced female urination device that is biodegradable, affordable, safe to use & easily disposable,
Sanfe is leak-proof and can also be used during menstruation.
Its flexure based mechanism allows it to adjust according to a woman’s shape and size.
Sanfe can also be used by pregnant women and women with joint problems who find difficult to squat while urinating.
It also features a single hand thumb grip for easier holding & protruding Flaps for better stability and eliminates paper cuts.
Sanfe is perfect for every woman in all types of public toilets, anywhere & anytime!
Why not buy Sanfe today and Stand Up For Yourself!!
This script came in at about 169 words, so if the goal was to have a 1-minute video it should be enough. If the runtime goal was 90 seconds or two minutes then there’s room to add more to the script.
Pro Explainer Video script writing tips from FlashyVideos:
– Organise the source information in a logical way that follows the video production worksheet.
– Read your explainer video script aloud as you write it to avoid clunky language that would not sound very good or persuasive when performed.
– Once you have written the first draft of your short corporate marketing video script, set it aside for a day or two and then come back and make revisions.
– Make sure every stakeholder has signed off on the script for you move into for the production activities.
