- Build an App Landing Page
Since your website frequently serves as many visitors’ first impression of your business, it’s critical to have a solid access page for your app. It can serve as a “showroom” for your application, so make sure it is tidy, appealing, simple to use, and compatible with all browsers.
- Get Your App Reviewed and Rated
The majority of consumers will research what other people think before making a new buy. Applications are the same: Potential ratings and reviews may influence new individuals to start downloading.
- Utilize the Viral Loop
Viral rings are excellent methods for growing the user base of your mobile application. Make it simple for users to tell their friends about how fantastic your app is by creating something worth sharing, such high scores or shared experiences.
- Optimize for App Stores
Your app menu should be designed to show up at the top of the search result in the app store, much as you must prepare your website to organise the search engine results page. Your exposure to prospective new users increases with rank. To make your app stand out from the more than 2 million other apps available, improving the App Store is a crucial part of your app launch marketing strategy.
- Captivate Your Audience With Video
Video is already the most popular form of content and is estimated to account for at least 80% of total consumer internet traffic by 2020. Create videos that you (and your users) can share on platforms like YouTube, Vimeo, Instagram and Facebook. Venmo has a great marketing strategy for mobile applications around video: its video content is short, descriptive and logical even when silent.
- Create a Press Kit
Your app menu should be designed to show up at the top of the search result in the app store, much as you must prepare your website to organise the search engine results page. Your exposure to prospective new users increases with rank.
- Run App Store Ads
Without respect to the degree of App Store improvement, you can increase your presence and visibility by using App Store advertisements, which charge for the order rather than the organic order. Think of sponsored App Store advertisements as being similar to the pay-per-click campaign that you would run with Google AdWords.
- Publish Press Releases
Publishing press releases frequently will show the audience what to anticipate from your company and that you are diligently working on new features now that you have a good press team.
- Have a Social Media Presence
If you want to see, you have to be on social media. In addition to enhancing the visibility of your app, social media provides valuable insights into your followers. Learn about their interests, hobbies and demographics when they are more active and more so you can improve your advertising strategy.
- Blog Regularly
By consistently posting, you may adapt your market knowledge, enhance your visibility on search engine results pages, and increase traffic to landing pages. In actuality, businesses that blog frequently receive 126% more than those who don’t. In addition to being shared on social media, email newsletters, and access pages, blog content can also be made available as an e-book or downloadable resource.
